Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Curatescape · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Another great idea, but the app does not appear to work.
I've always enjoyed history and learning the stories of the people and places around me and this app does exactly that. Living downtown, it's easy to just walk with your head down and not pay attention to what's around you, but this app lets you fold back the world around you and peek back to what it was like decades or centuries ago. Really cool stories and great pictures of all of these historic locations. I would love to see more locations added in the future.
Discover Indiana is a free app that puts Indiana history at your fingertips. Brought to you by the Public History Program at Indiana University Indian...