Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joseph Pellerin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
To the developers of this app Hello, I hope this finds you well. I really love the idea of your app. I have tremendous amount of trouble with mathematics. When I saw this, I thought it would be a great app to help me figure out the percentages on things I want to buy. however, I’ve ran into a major problem. I cannot tell you whether your app is good or not because I could not even get it to operate. I am totally blind so I use voiceover which is on the Apple iPhone. Your app does not work with voiceover at all. I sincerely hope that you do some looking into how to fix this. If it does get fixed, I would have no problem with using it as long as it worked with my screen reader. Wishing you all a good day. Best regards, Jaimie Scarrow
Introducing Discount Pal, the ultimate shopping companion designed to help you save more on every purchase. This user-friendly app simplifies discount...