Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Directions Home Loan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have about 20 buyers I’m working with through this app. They have opted to forgo builder credits to stay with this lender. This app is a big part of the professionalism they opt to stay with. A little buggy on my list not showing all of my files. But I’m sure with the next update they will fix it. Love that I get notifications every time my buyers upload docs. Very helpful!!
App works sometimes, however seems complicated to use. Has problems being consistent in sending prequals, getting borrower files mixed up, etc
Directions Home Loan will make the mortgage process a fun yet simple way for you to complete a loan application, provide documents, review disclosures...