Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Southeast Adventures · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve always loved pros and cons lists. I’m a big believer in how important big decisions are to the directions of our lives. This is a tool, to help you slow down and forces you to put your thoughts in writing. Writing them down is a hack that a lot of self help gurus advise you to do. Michi is that tool. Treat big life decisions like they are, and later in life you’ll look back and be glad you did.
I was excited about purchasing this app during a lifetime offer and was able to download the premium version without issue. Inexplicably, however, an “upgrade to pro” ad is prominently displayed within the app, despite owning the lifetime version. I deleted the app and reinstalled it, relogged in… only to have the same advertisement on display again. Why would anyone who has already purchased the lifetime plan be interested in “upgrading” (you mean downgrading!!) to an annual subscription plan? This defies logic and isn’t something I would expect, or want to see in a full, lifetime version.
I really enjoyed using this app and found it very useful! I used it to help me with deciding amongst job opportunities that I had, and it really broke it all down for me. I like how the system is set up to really dive into what you find is important and then help you single out a decision based off the data you provided. Overall I found this app very useful in making big decisions and will continue to use it moving forward.
Make smarter choices and better decisions. Avoid regret. Feel confident. Facing a tough decision? Can’t decide which option is best? Whether you’re c...
| Name | Price | Type |
|---|---|---|
| Weekly Pro Plan | $1.99 | Weekly |
| Lifetime Pro Access | $1.99 | One-time |