Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Asad Habib · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The zombies can be a problem when you run out of bullets, shooting the Zombie dog is acceptable, why no blood splatters. We have Zombies with big knives, dogs sneaking up and give you the taste test, but no blood. Should have some type of ooze oozing out of them. Other then that it is fun.
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| Unlock All Levels | $9.99 | One-time |
| Unlock All Weapons | $9.99 | One-time |