Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Delaware Department of Transportation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app for the last few months to coordinate my travel to and from my studies at school, and though it is very effective in, it’s designed to communicate information, more often than not the information is not reliable. I have had many instances where the bus time was listed as coming at say 3:20, but then a bus never showed up until probably 4:45. I suppose that’s not an issue with the app, but it is certainly a reflection of the quality of transit that Delaware offers to its residence.
I use this app to track the time of my bus pickups and drop offs. The 1 thing I wish this app had was the ability to be able to make reservation for the bus instead of calling and doing it that way and waiting forever to talk to someone. Other than that, it's fine of an app to me.
Trip planner function causes app to crash on my iPhone 5s with iOS v.12.0.1. So that makes the app basically useless. It’s also ridiculous that the bus schedules and trip planner are not integrated into the Dart Pass app where you buy the tickets. Why should there be two apps for what is one activity (find a route and buy access to it)? In fact if you click the button on the Dart Pass for real time bus info it takes you to the DelDot app when it should take you to this one. So, bad planning all around. If the programmers want some inspiration for what a good public transit app should look like I can recommend the Skånetrafiken app from southern Sweden which is flawless.
The Delaware Transit Corporation (DTC) is excited to announce the launch of the DART Transit App. The free app provides access to real-time bus infor...