Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Omer Bashir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good graphics and physics, but I wish the developer would provide the opportunity to pay for ad removal. Extremely high frequency of annoying ads ruins the otherwise good games made by this developer. Such a waste of talent.
Aim your soccer ball at the giant dart board Hit it hard and stick it to the maximum score Don’t let your enemies score more than you.