Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Apple · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This weather app is so well thought out. The graphics aren’t cutsie, they help you intuitively understand how the weather will change throughout the day and week. ) throughout the day. Great for visualizing the day/week. I don’t know of another app that is so intuitive this way. -Can see predicted Feels Like temps over the course of the day and week too! Super helpful for planning around very cold or hot days. I don’t know of another app that has Feels Like predictions with such granularity. I love it. -Instead of just knowing the % chance of rain, you can see expected quantity too. E.g. I may know there is a 40% chance of rain at 7:00, but I can also see it’s only going to be 0.1 inches, so I don’t need to wear special gear. -Can really easily look back in time—How much rain did we get overnight? Or how hot/cold did it actually get yesterday? Most apps that I’m aware of don’t even show past data! What I don’t love: -Maps matter most when planning travel around heavy precipitation. But in this app, the map mostly shows past data, and only about 30 min of predictions. The maps should only show about 30 min of past data, and then 2-6 hrs of predictions.
I tried at least a dozen weather apps after Weather Underground took a turn for the worse and destroyed their app with a horrible update. Most of them were little more than advertising platforms with a little weather thrown in for effect, or they required onerous subscriptions to make the ads go away. Even without the ads too many of the apps were bizarre one-off user interface experiments gone horribly wrong. Then I gave Dark Sky a look and immediately recognized how intuitive and straight to-the-point the app was for delivering weather information. I like it. Money well spent. The only nit I’ve discovered so far is that the daily summary notification on my iOS 13 devices is not based on my actual location but some other location, either one that I was in the day prior or the location of my ISP or some other nearby location. Not sure whether it’s an iOS 13 issue because everything seems to work fine with iOS 12. I have location always enabled for Dark Sky on all of my devices. I suppose I could tell Dark Sky to always present the daily summary for a specific location, but that would not help me if I’m traveling. In any case, I think something funky is going on between Dark Sky and Location services on iOS 13.
I don’t write reviews a lot but this one is soo good I had to. Let’s start off by saying it is worth paying 3.99 dollars on this one the first thing that made me get this app is the accuracy it’s 80 to 85 percent accurate Number 2 is the design I like that there’s a simple but intuitive chart that covers the next 24 hours and I thought it was per 2 hours and going to be a minus but before when I did not have the app yet you made an update where if you press the next 24 hours graph each hour will appear that’s very cool Number 3 Reason is the the layout I like that it’s not cluttered and very readable Last Reason is there are no adds and protects your privacy which is #1 Reason why I got this app. Thank you 😀 and I hope you don’t take off the features while still improving the app. I forgot to mention the maps, notifications, and reporting the weather. The maps are there for you to understand the current weather other maps confuse you all the time. The Notifications are extremely helpful as no weather will catch you off guard I got notified of today’s forecast as I enabled notifications it said possible drizzle this evening which I like. The Report feature is cool because you make the accurate forecasts even better. Thank you again 😀😀
Dark Sky offers hyperlocal weather information. With down-to-the-minute forecasts, you’ll know exactly when the rain will start or stop — right where...