Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ryan Hinthorn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love listening to this station during my gym workout.
I thought this would be really nice because a really like dance and EDM but this app is disappointing. It worked once. I stopped the music, closed the app and when I came back to it the app didn’t play any music. It’s like their servers went down or something. I even paid the .99 cents which didn’t really get me much.
It's worthless, may play music, may not. Has no functions and the .99 gets you nothing.
Dance Mix USA is an internet radio station dedicated to the latest in new dance music, featuring the biggest chart-toppers, emerging artists, and airi...