Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I AM NOT LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used to be a great app. Now, notifications won’t clear even if there is nothing new, quotes don’t come through at daily reminder times, and the same quotes have recycled for years. There are comments on things from 2021 and before. And this is the version I paid for once upon a time. Doesn’t seem like anyone really interacts with this app and everything is on autopilot and has become stale and repetitive. Sad, because I used to thrive off the daily affirmations.
Truth re living in the moment, the only life we have is NOW
Gets my mind in a good state to start each day!
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