Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Credit Union 1 (IL) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app used to be very middling, but since the redesign it’s been a HUGE pleasure to use! It opens quickly, has 2FA security, synchronizes with facial recognition and all the bells and whistles of a well designed app! I’m very pleased with it now! I LOVE the large tiles at the top on the main page & how they move left & right so I can see my main used accounts. I like how the info is presented on each tile. You don’t have to go looking for it, but if you want more specifics, a tap on the tile expands for details. Bottomline, this app is very intuitive…it’s like if you’re not that sophisticated…it feels like it knows where you might be trying to go and helps you get there. That’s just the sign of thoughtful app development…presentation! Very important for me, I like apps that don’t “hide” Log Off buttons. For security, I like to log off vs just closing an app. Again, this app is very intuitive…and I LIKE IT!
Very happy but… I am happy with my app now, but I had problems with my app for over 6 months I could never get fixed and no one wanted to believe me, I had one branch who verified the problem was supposedly going to get a ticket sent out to fix it. Nobody ever called me. Then I went to a different branch and that different branch was able to fix my app. I was very grateful to them. For fixing it, I just think people should’ve listened to me when I said I had a problem and get it fixed. Instead of just blaming me for it.
I’m sorry, I’ve been with CU1 since college and I’m starting to realize they are light years behind other institutions when it comes to accessing your money and digital banking. They’ve advertised this “new digital banking” for the past 6 months only to give us an updated app/website. They zero new features, no Zelle, no ability to pay mortgage from outside account, no edocument upload. This is a joke, you have to go into the bank to take care of several things or mail it to them. I can’t understand why anyone that is tech savvy would bank with them. I honestly wouldn’t recommend them to any friends or family. The app is a joke as well, when it is stakes up against other credits unions like Navy Federal in terms of features and UI. It’s so limited. I’m giving this review because the app is one the many things I check before signing or changing banking institutions. If you want a bank account to hold some money/savings in, this maybe great but to do transactions it’s abysmal. I honestly regrets refinancing with them because it’s a pain to pay your mortgage, as they make it so hard with many steps.
Credit Union 1 Mobile Banking is a secure, convenient way to access your accounts anytime, anywhere, using your mobile device. This application allow...