Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Redfish Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I didn't want an unnecessary app on my device but the shop refused to allow me to use the birthday voucher without the app being used even though you are supposed to be able to use the card as usual if you don't have a device to download the app onto. I had no choice but to download this pointless app for that purpose and although I was going to give it three stars it's had to go down to one as the app doesn't even work! Once opened the Creaseys logo shows and however long I leave the app open it doesn't move from that page to open the app. Useless!
Welcome to your brand new One Card App, from Creaseys Department Store. Download our new app to receive exclusive vouchers and offers, plus collect po...