Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MMIT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app regularly in our Neurology Clinic to search formulary availability for specialty meds for our interdisciplinary team. It is quick, easy to use, and so far hasn’t steered me wrong. I recommend this app to both inpatient practitioners planning discharge meds and outpatient practitioners— especially our medical residents. Thank you for making this app! It is improving patient care!!
Works really well and is an invaluable tool in clinic. Frequently gets stuck in data downloading mode for hours and cannot be used during that time.
I was frustrated with app because it constantly forced closed every time I input a med. I was contacted by the developer with a suggestion to delete the app and reinstall. I did this and the bugs are fixed! I am changing it back 5 stars! I love that it has generic alternatives if you click the med link! Very helpful!
Your single source of reliable and current drug coverage and restriction information. “Need to know if that drug is covered? Are you a prescribing doc...