Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nadiia Martyniuk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Did the math separately to verify for a group trip, and it didn’t have everything even and was shorting the payees some. Would be helpful if it provided a breakdown explanation besides just “this person owes this person”
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| Name | Price | Type |
|---|---|---|
| 1 Month | $1.99 | Monthly |
| Weekly Plan | $4.99 | Weekly |
| 6 Month | $8.99 | Semi-Annual |
| Yearly Plan | $17.99 | Yearly |