Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alina Zastavna · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can open the app and add to the basket, but you not gonna be able to order it, or create the profile, cause the verification code will never come, email support, nothing happened, you have to specify that this app doesn’t work in the USA, tried on the two phones and nothing
Discover the world of effortless style with the COOSH app. • Explore new arrivals and the latest collections. • Create your account in just a few tap...