Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Complete Colorado · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretend conservative news site touting things that a real one never would.
Update: The developers have effectively abandoned this app. It's still a terribly unusable app. Their website is at least somewhat more mobile friendly. I highly recommend just using that. Original: I like the content, but this is probably one of the worst designed and least usable apps I have ever seen. It's clearly not a fully native iOS app. But, they couldn't even bother to come up with useful graphics for native elements like the tab bar icons. And, apparently nobody cares. The app has not had any user interface or usability enhancements that I know of since it came out.
The official mobile app of Complete Colorado. Get easy access to mobile-optimized versions of CompleteColorado.com, your one-stop shop for everything...