Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗North Point Ministries · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is an advertisement for the Stanley's book by the same name. The reading plan isn't functional. I love the Stanley's and went ahead and bought the book as it fits what my wife is looking for in a small group, but am really frustrated with marketing companies that use apps as funnels to amazon. Either give a watered down version of the book or charge $3-$5 for an unlocked app.
Our women are enjoying this light summer study. Thank you Sandra & Andy for challenging us and our actions.
Comparison is never-ending and exhausting. The temptation to compare is as near as your next chat with a friend, trip to the store, or check-in on s...