Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commerzbank AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Commerzbank seems to have trouble with their system since 2 weeks now, but you can‘t just leave your customers without any service! The cards don’t work, the money transfers don’t work, the chat bot never worked and nobody‘s picking up the phone anymore either. Why can‘t they at least give some information and explanation on their app? Who is reimbursing us for fees relating to unpaid bills I wonder. If it wasn‘t for my partner, who luckily isn‘t with Commerzbank, we couldn’t even buy groceries anymore! If there‘s no service at all, we can also go to online banks, where we get interest and no fees aply for acounts and cards - Commerzbank is their best agent now for sure!
Since I am in the USA and need to conduct many banking activities while traveling, I can say without question that this is the best banking app that I have used. In conjunction with the PhotoTAN app I am able to do everything I need to do from my phone. The app has exactly the features that I need (ability to pay, check balances, check company Mastercards, receive monthly pdf statements, and even get connected with English speaking bank representatives faster than by dialing on the phone! In my opinion, do not change anything, you might break what is already working perfectly. Sometimes, more is not better, and that is a rare statement coming from an American ;)
1) faceID has not worked since OS13. When I try it tells me to call the service number. So I always have manually input my password 2) one can not change the amount being transferred. I have to leave it, input the ref number review all info then click on the amount in order to change the value. So I need to go forward then step back to go forward again. One should be able to just click on the euro value and change on the first go. 3) this is a small one but has bugged me since the beginning. When there is no reference number the font color being used to prompt the user to enter one, is a light grey, hard to read and it’s ugly. I would suggest making it white.
All the advantages of modern mobile banking with the security of a major German bank. Banking is quick and easy with the Commerzbank App, whenever you...