Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Antonis Panoris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's fun at the start but then you start doing the same old stuff but it does have 1000 levels though. Idea: make it so you can buy stuff with your coins.
Got this from an ad on Instagram. It’s too easy.
I saw an ad for this app on facebook and I thought it was so cool! it’s like a word game puzzle! I only just downloaded this and i’m on level 20 already. This game is great
The New Word Game Trend!!! Swipe, Move, Match, Merge & Color Words!!! By #wcgames