Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ICSOFT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was scrolling through Snapchat when an ad for this app came across. I thought it looked cool, so I downloaded it. Since I am low on data, I had to delete a few of my favorite apps to make room for this. I opened the app only to find it wants me to PAY to get a stupid phone screen! I checked the description and I see NO warning about paying. I was very disappointed and I am now looking for a new similar app that would at least tell me if I needed to pay.
I had been using the app for over a year and I never logged out of it. When I accidentally logged myself out I discovered the email i had used was deleted and I had no Idea what my password was. My whole life had been conducted in through 2nd Line that year and I was panicking but customer support for me back in to the app in no time.
2nd Line was exceptional in its immediacy and clarity in texting, voice mail and actual secured calling. I had a technical question and their email response was within the hour, so Support surpasses my regular carrier. Attachments send easily. I wish they supported videos in text msgs. Occasionally a long text will have a missing segment but I’m satisfied with what the currently provide. I can recommend this service to a colleague or friend without reservation.
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| Name | Price | Type |
|---|---|---|
| package1 | $4.99 | One-time |
| package2 | $9.99 | One-time |
| package3 | $14.99 | One-time |
| WeekCard | $49.99 | One-time |