Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Forget · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does not capture heart rate from Apple Watch. Basically it’s just an app with a water droplet that goes up and down for a set number of minutes. Does nothing else lol.
It doesn’t provide what it describes, it offers nothing close. If you are looking to build coherence this app is the opposite of that. It doesn’t even pair with the iwatch as it claims.
What is this app for? According to research in neurocardiology, the heart rate influences our brain. How? Cardiac coherence is the name that has be...