Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CMDA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Almost all my listening on the old app was on the go . . . workouts, lawn mowing, woodworking, etc., is when the screen is locked so I can go. On the new app, the audio ends and cannot be played through a locked screen. Can this be fixed?
Ease of access to content all connected to my login. What’s not to love!
So much of what CMDA has to offer, all on 1 app! Really enjoy the engagement the app allows, keeping up to date on podcasts, and the links to different ministry areas. All CMDA members should have this on their phone!
With CMDA Go you can take everything you love about CMDA wherever you go. Stay up to date with news and events. Connect with over 19,000 members throu...