Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEFA AS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Frustrating as other users have mentioned. Developers please fix
I’m at a lovely hotel in Flåm, took a 4.5 hr+ drive to find that the charging station has no option of paying for the session besides downloading an app that doesn’t work. Very disappointing and frustrating since I’d like to sleep soundly at my hotel while my car charges for hours.
I seem to be in the same situation as others, visiting Norway and the hotel chargers can’t be used because this app says “something went wrong” when entering the very first step of phone number. No doubt I’ll have to find some remote station now, pay by card at inflated prices and maximum inconvenience in -7 degree temps.
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