Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Kelly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded app after visiting Cliffs and liked it very much. Good information and narration about the site. I'm glad this is offered as free iPhone app. I hope future travelers will have the foresight to search for apps before traveling. I was unable to access free wifi to download and utilize at the Cliffs.
What is impressive about this guide is how easy it is to navigate. You get get to your key areas of interest instantly.
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