Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cleveland Cavaliers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As of yet I’ve had no issues with the app, I’ve had it for over a year now and it keeps me up to date with everything. One thing is that maybe add a feature to where it plays the game, because for me, I can rarely pick up the game on TV, and also it’s too expensive to pay for the season pass on NBA so I can imagine it must be the same for other people as well, just a thought but it would be a lifesaver for us who can’t watch the game. Other than that the app is great.
It really is a tale of two apps, so to speak. The iPhone version, despite adhering to a tired template I’ve seen on other team apps, is solid and offers a lot. The iPad app, however, resembles a webpage from the Netscape era. It looks as though it was thrown together as an afterthought. Ads duplicated on top of one another, disproportionate sizes for the article teasers… too much to list, really. Now that he is done improving the Cavaliers’ uniforms, perhaps the team can task creative director Daniel Arsham with remaking the app, as well.
The changes made to this app are terrible. I can no longer follow what individual Cavs players are doing each game while I’m traveling abroad. They need to return the individual player stats, what I call the box score, to this app pronto. I also miss being able to see where they were shooting from and where shots were being made. Change is not always for the better.
The official mobile app of the Cleveland Cavaliers, presented by LECOM just got a major upgrade! Enjoy a bold new look, streamlined navigation, and po...