Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SPD Development Company Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is a huge need for an app to track ovulation test results and I was expecting ClearBlue to have one - only to find that they only have it for a special Bluetooth tester kit, not the advanced digital one that I bought. They should make an app that is compatible for all their kits - just have a drop down option of which kit you’re using and have the app go from there. I haven’t been able to find a single app that tracks general ovulation results, which is so so frustrating. I’ve found that the Flow app is about 3-4 days off on the prediction (when compared to my test results) as has no means to record ovulation cycle manually. The PreMom app isn’t compatible with Clear Blue results and doesn’t allow manual input tracking of ovulation tests either. For a big company such as ClearBlue, they really ought to be the leader in ovulation tracking in the app market. Disappointing that they only have one app for one of their kits and that’s it.
I’ve been using Clearblue Connected with the app and it worked great and helped me get pregnant the first time. Now, when I need its help again, I started doing the test and the first day I got a message that there is an error with my holder and it might not provide accurate results. No other details. That cycle the test didn’t detect ovulation, my period started right after high fertility. Now, I’m not sure if I didn’t ovulate that month, which hadn’t happened once since I started using the test, or was is due to holder error. I then tried to connect a new holder and the app indicated it can’t connect to the holder. I tried another one, a new one- the same message! I deleted the app and reinstalled again, logged back in with my account. No luck. I’m very frustrated because the test is pretty expensive to keep on buying, and I’m losing my precious time. Update: I contacted ClearBlue and turned out that my holder did not support a function of connection to the app. The ones that do connect have 3 purples stripes on a holder, and packaging should clear state ‘Connected’ on it. I wish I figured that out sooner before spending all this money. The packaging is very distracting, very busy with information. Now I know where to look, and beware - the price can be the same but look for the word ‘Connected’ on the package.
I like that it connects to my phone and there is an app. But on the app you cannot enter your own notes per day if you want to. Because you can’t turn it on and off, the battery goes dead very fast. My battery went dead after the first month of use. The amount of money I paid, thinking I was going to be able to use it for a few months was very disappointing. I will not purchase this version again. I purchased the one that does not connect to my phone or the app and I have used it for at least 3 months. I would not recommend this one until they do some updates on the battery. It’s a waste of money.
This app can only be used as part of the Clearblue® Connected Ovulation Test System. Planning for a baby is probably one of the most exciting times i...