Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oleksii Harbuzenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this platform, it’s all you need to play the game. No unnecessary animations, buttons, and ESPECIALLY no annoying ads. None! It doesn’t track you! It doesn’t want access to any of your information. It doesn’t want you to buy some new theme for no reason. This app is awesome and I thank the developer, if I had to pay for this one I would. Thank you again.
Love the simplicity of this game, but we need an undo button! I hate accidentally clicking one too many times and not being able to fix my mistake!!
Good
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