Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin White · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t play this Backgammon game. You roll your dice and all of a sudden the dice are changed. It is a rigged game and you will be lucky to win. I don’t mind losing an honest game, but this our right cheating. It’s as bad as cheating at solitaire, and as a matter of fact, it’s worse. Talk about poor losers, they rule the roost and they can rule all they want. I’ll find an honest Backgammon game to play. You should be ashamed of yourself. Cheaters never prosper !!!!
Backgammon is an ancient game for two players. The object of the game is move all your checkers into your own home board and then bear them off. The...