Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Upland Police Department · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that there are many phone numbers within this app, however they would be more useful if they were hyperlinks so we can tap on them and it would dial the number. I have thousands of numbers saved in my phone, however most people do not bother saving numbers they don’t call all the time. Please release an update that makes the numbers hyperlink capable.
Welcome to the iOS app for the City of Upland. The City of Upland app allows users to report issues or concerns directly from your iOS device with pho...