Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Surprise · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
More than half the time the app never works or lets use any of the features that are in the app like taking photos or paying bills
Won’t let me enter a service request for hazardous waste. Freezes at step 3
We’ve had big potholes in the road leading to our neighborhood. I submitted a request to have them filled. My Submission was received on a Saturday and the potholes were filled the following Tuesday. Couldn’t be more impressed.
Is there a pothole on your street? Street light not working? Spot graffiti? Let us know! It’s never been easier to tell us about any city-managed main...