Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗M8 Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Even after paying to remove adds, the pop-ups for “Light Offers” or gold characters pop up way too often and gets in the way.
I love a chill clicker game as much as the next person… but LESS than 5 minutes in, I was bombarded with at least seven ads, including “get free game money/free clicker/etc” to watch ads. I understand most games are going to have ads and many have them after each level. It’s annoying, but this took the cake. I shouldn’t be dreading buying the next upgrade because there will inevitably be an ad after. Especially just a couple minutes in to gameplay. I can’t do this game and will be uninstalling it.
Seems like a fun game but the advertisements are forced, full screen, and some are over a full minute and seem to happen as often as a minute. I can’t even get to the point to get into the game before the ads make me lose interest. I like that you can purchase an ad-free upgrade but I can’t get to know the game well enough if the advertisements are all forced and seriously over a minute. I had to repeat that part because it feels like such a stretch to expect people to have a 50/50 split of game and ads and still enjoy it.
City Lights 3D is a relaxing and satisfying city builder game where you build by lighting up the city! Start with a dark city and bring it to life by...
| Name | Price | Type |
|---|---|---|
| 10K Pack | $1.99 | One-time |
| No Ads | $2.99 | One-time |
| No Ads | $2.99 | One-time |
| CityLights 300 Diamond | $2.99 | One-time |
| 50K Pack | $4.99 | One-time |
| CityLights 500 Diamond | $4.99 | One-time |
| Free Offers | $8.99 | One-time |
| NoAds + Free Offers | $9.99 | One-time |
| 150K Pack | $10.99 | One-time |
| CityLights 1500 Diamond | $12.99 | One-time |