Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mood Games OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a fun traffic game but it needs some things. 1. Needs a menu where you can stop playing and restart the level if you need to. 2. You should be able to play any level you want that you’ve already beaten, not just the current level. 3. The cars seem to lock on to the one store they are going to instead of taking the less crowded route to another store. This makes them line up for no reason even when you’ve made other options for them.
I love the idea of the game but it needs a couple updates. 1st, it needs a menu. It needs some way to start over with our having it play though until failure. 2nd, it is way to easy to accidentally draw streets I wasn’t intending to draw. That gets really frustrating really quickly. 3rd. It needs some kind of tutorial or help screen explaining the mechanics of the game. I can’t figure how how it decides which store the cars are being sent to. Sometimes it appears to be the closest store but I see cars travel to father stores often enough that it isn’t the case. It also doesn’t seem to pick a store based on the backups or travel time.
Connect all the houses together and make them reach the market. Watch out for the traffic jam and keep everyone happy