Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brew Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cool concept but there is no progression and bugs everywhere. By the third “defend” none of your soldiers move anymore and if there is a tank on the enemy side, it can still shoot your side. The enemy has the range of the whole map but your team can only shoot what’s 5 feet I front of them. If you save a downed soldier another would take its spot but instead it take a spot already occupied by another. Once you get the turrets and mortars up by closing and opening the game and saving money a stupid amount of times, then it’s not fun anymore you already won. No progression. Don’t download this.
Get ready your city defense! It’s time to defend your city against evil enemies! Your goal is to protect your city, build turrets and heal your soldi...