Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Library of Cincinnati & Hamilton County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so great and let’s you do all the things you’d want to do on your phone! You can create reading lists, place books on hold, and has a great search feature. You can see which books you have checked out and the due dates, your books on hold, and any fees. There’s also really great book lists by librarian. Such a great app for the library.
I used the old app to manage my kids’ accounts as well as my own, and the new app (and the web page) make this really difficult. At least my web browser remembers all our library card numbers, but this app doesn’t do that, so I have to go dig up that information every time I want to switch between accounts. I wish this had the same functionality as the Libby app, where it simply asks you what card you want to use put things on hold. I also wish it would maintain filter settings. Ex: I use Libby/Overdrive for eBooks, so I only want this app to display search results for physical copies, not digital. And with Libby, I can set a search filters for Juvenile books, and it will keep that filter setting until I change it.
While the app is much improved in ease of use, navigation and the interface in general, it doesn’t not allow the basic option to add another card. This feature is very valuable when trying to monitor holds as return dates for kids and other family members, or to pickup the whole families holds.
Search the catalog of the Cincinnati and Hamilton County Public Library and check out or renew any item including ebooks, eAudiobooks, movies, and dig...