Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shane Hatheway · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love how easy it is to change the photo and font and the messages are biblically sound and well written. I struggle with depression and needed a simple way to get positive reminders. So far this is perfect. PS: if you take requests would love one of the options to be ‘Gods Promise’. Thank you Shane for developing this great app.
These Christian affirmations will empower you to change the way you view yourself, your circumstances, other people in your life, and this crazy world...