Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tin Man Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Many choice-based story games always seem to follow the same formula. Your choices never felt like they mattered and, in the end, they really didn’t. You always ended up at a same (or similar) ending, only slightly altered to fit some of the choices you’d made. But not this game. Every choice felt like it matter. Every little choice could, on one hand, save someone that you’d befriended. But that choice could also as easily get someone killed. It was a toss up and that’s what I liked so much about the stories in this game. It always has you on edge and makes you wonder if you’re making the decision. I’d definitely recommend giving this story game a go and play through each of the stories, especially if you’ve been looking for a ‘real’ choice based game for awhile. Also, I’d recommend purchasing the story pass. Not only does it make the experience a bit more enjoyable, but also allows you to support the developers and the writers who made this incredible game!
CHOICES THAT MATTER is a collection of epic text adventure games similar to the classic Choose Your Own Adventure books (CYOA). No one player can disc...