Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chloé · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m a Chloé fan because they have incredibly high quality content/clothes. I saw this app and I downloaded it, when I tried making an account the verification email code didn’t work. It didn’t send me any code to my email. I have tried for days yet it still doesn’t work! I’m incredibly annoyed about this.
Découvrez l’application Chloé Academy ! Vos formations produit, fashion culture et retail dans votre smartphone, toujours avec vous. Connectez-vous o...