Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Canadian Hockey League · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is for the Canadian Hockey league. The WHL is part of that league. Except every year, you can not see the scores of the games. You can read pregame articles, and post game wrap ups. But the scores….like it was the regular season. Also, those scores should be in the WHL section since Everett and Kelowna are playing. Just so disappointing.
I use the app out of necessity constantly and it’s a massive source of frustration. Trying to find information is almost impossible. Want information on transactions? Forget about it. Want to look at information from a game from the previous week(s), months, etc.? Nope, not possible. You used to be able to see what was involved in a trade, but somewhere between last season and this season that got changed and now it gives only one side of the transaction and only partial information at that. Can’t click on it to get more info either which means you have to find your way to the team’s website to see if you can get the info there. If you go look at player info on a rosters page? Can’t back out to the whole roster to look at more info, it kicks you all the way back to the home page. Want to see stats from a game last week? You can’t get to the game through the scores or schedule page, got to go through the same hoops you do when looking for trades. It’s supposed to be a centralized hub of information for the whole league and yet the information either isn’t there or is so hard to find. We’ve been forced to rely on you for the information and yet it’s obvious you don’t actually care about the quality of the product you’re putting out. Speaking of transactions, just saw a teams news release about a trade, but that info is nowhere to be found on the CHL app. You guys need to do better, you get paid enough by the teams and their money comes from us fans
The format of the app is confusing and it is difficult to maneuver. My teams roster won’t load and it’s difficult to find anything. Notifications are vague and don’t include information about who scored the goal, and there are no penalty updates. When you open the app you see not scores, but a blank page that is supposedly ‘Latest’ and many other pages are blank as well. There are banners and ads that make the app feel cluttered and more of a promotional tactic than an app intended to make it easy for hockey fans to see scores and stats. While the app is a good idea it needs several fixes before it can be expected to replace the WHL app.
Welcome to the official app of the Canadian Hockey League — featuring the Western Hockey League, Ontario Hockey League, and the Quebec Maritimes Junio...