Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Chefs’ Warehouse · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has and will forever need work. Takes forever to load, search bar functions like a teenager (when it wants). Please start over
When you click on the product name it takes you to a search feature that you cannot go back from, you have to go back to the home page and start again, when it could easily be a pop-up that you could x out of. When you click on an item for a description there is rarely one, and when you click back to the page you were browsing it takes you to the top of the page and you have to start all over again. Could easily be solved with a pop up. They removed my ability to toggle between Allen Brothers and Chefs Warehouse, making it difficult to research meat products. This is by far the most incompetent execution of an app I have seen in a very long time.
App looks great.
Purveyors of the world’s finest specialty foods and ingredients. From the most dish-dazzling center of the plate proteins to the most sophisticated an...