Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vincent Roest · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I booked a reservation well in advanced and now I need to cancel and I am within the cancellation period but there is no way to easily cancel and the chat doesn’t let you message the operations team.. I have also emailed many times and none of the email addresses listed anywhere on the app seem to work because no one has responded and the phone number message is in another language. So overall a MESS
The General Request box doesn’t have a way to be moved or closed. Not allowing access to chatting with possible chefs. Please fix this problem as you are not allowing people to send personal messages, only the general request works. On the Search, I was not allowed to find my chefs even though I can see them active in the app.
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