Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Timo Stuebing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I’ve been using this expense tracker for a-bit now and it truly is so easy to use! It was extremely simple to set everything up and overall was very straightforward. The app itself is also put together very nicely! I have Dyscalculia, so numbers and I don’t get along very well, this app has been a lifesaver in making sure I don’t miss anything and keep my finances better organized! I use the budget mode all the time to help keep me on track so I’m not buying things I can’t afford. I also love that I can easily put all my household expenses and so on together. Definitely recommend!
Get more clarity about your money: Expenses shows you your monthly expenses clearly arranged. You can see at a glance where your money is going and in...