Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charly Cares · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used Charly Cares for several years since I was desperate when I first moved to Amsterdam as an expat to try to find babysitters. In the last year or so the “angels” on this app have been very unreliable - I had a stretch at one point where 60% canceled last minute! How incredibly stressful as a parent! Today I had an “angel” cancel 2.5 hours before the booking and I’ve officially had it with this app and cancelled my membership. I’ve found babysitters in my neighborhood that are way more reliable and actually show up. I no longer find value in a Charly Cares membership.
Seriously, you guys need to improve your product management team. The app crashes often, so does the website. The naming conventions aren’t consistent... some times it shows a 12 hour clock with AM/PM sometimes a 24-hour clock...and then sometimes it spells out “half past” a certain hour! It’s unreal! If the sitters weren’t so great, you would have lost a client long ago. Please improve the experience!
New to Amsterdam, love this app! We have had great experience so far with our sitters. I highly recommend it.
Charly Cares: the leading babysitting platform for families and sitters Looking for a reliable babysitter? With Charly Cares, arranging worry-free ch...
| Name | Price | Type |
|---|---|---|
| Basic Monthly | $3.99 | Monthly |
| Flexible Monthly | $9.99 | Monthly |
| Full Service (Monthly) | $14.99 | Monthly |
| Premium Monthly | $29.99 | Monthly |
| Basic Yearly | $39.99 | Yearly |
| Flexible Yearly | $99.99 | Yearly |
| Full service Yearly | $149.99 | Yearly |
| Premium Yearly | $299.99 | Yearly |