Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Charichari, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is super easy to use, there are bikes all over the city and it is a great time
Teeny tiny bikes
Billing was performed long after services provided at which point my card was expired and I received a notification of threat of "legal action". Billing should be performed when services are provided, it is unacceptable to have an extended post date for billing.
Charichari is the bike share that you hop on and get around easily. When you find an iconic red Charichari bike in the city, open the app and unlock...