Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arkitec Software Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the app at Brighton Chaiiwala to get A free karak chai. Minimum order of £10 is required for the voucher to apply. Sadly the person at the till didn’t give us the free chai even though it was appearing on our order list. Sad and disappointing.
The tier systems makes no sense for one - no rewards when you move up. To top it off the tier will be reset 1/01. Why?? From gold down to bronze in one fell swoop. The app doesn’t take Amex which is pathetic, as the stores do. The menu on the app doesn’t correspond to normal menu options. Eg desi breakfast gives you no option to make the chai large on the app. It gives you no real reason to use the app. You barely get rewards and when you do they decide to reset it. What’s the point?? Have a rewards systems which functions and make it more user friendly.
They are scamming through there app now. They clearly said that they are giving 25% discount if you buy first time through the app. When i try to buy first time through the app, it does not give me any discount. I also showed my slip to the shop as well and they said that we are sorry. We can’t do anything about this matter. It will show you that how much discount you are getting but when you go for the payment, it will not give you a discount. Very disappointed 😡
Chaiiwala is one of the leading fast casual dining restaurants in the UK today which has balanced tradition with the growing consumer need for aspirat...