Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cerby · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app uses 1% of battery MINUTE is open. How is this possible from an app that just displays passwords? Also the search function is clumsy. The app wants to randomly bring up the keyboard while trying to view search results. Not to mention the inability to sort search results at all. Maybe display search results alphabetically? Is that too much to ask? Just awful all around.
With Cerby I can easily access the apps I need while knowing that my accounts are protected
Cerby: Security that takes care of itself Tired of tracking down passwords, MFA codes, or “who has access?” spreadsheets? Cerby keeps credentials s...