Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CEBU AIR, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Look, pay the extra couple hundred pesos and fly any other airline. I've flown Cebu air at least 15 times and NEVER once has the flight taken off on time. Zero!!! And now today... there was a last hour aircraft change. No problem. Safety first and we still boarded on time! But then they load the new plane and I guess these idiots didn't do a head count as the replacement plane was a different type of aircraft. So now staff get on board and ask for volunteers to get off the plane to make room for people still in the terminal. No takers. So now they're counting the empty seats and initiating a "last in first off" policy (Last people to have checked in are getting booted) but between the three grounds crew on the plane they can't come up with a count on the current number of empty seats or how many people still have a ticket for this flight waiting in the terminal for a seat so they know precisely how many people they have to boot. Today is July 5 and it's flight 5J 557 MNL to CEB. Since we are on an A321 ceo now, which holds 230 passengers, I guess the original plane was most likely a 321 neo which hold 236. 9 or 10 people just got escorted off the plane and shafted hard and the rest of us shafted with the delay. But this is par for Cebu Pacific.
Don’t know if it’s an iOS issue or not, but this app is an exercise in futility. Choosing and filling out required fields and almost completed to purchase only to get kicked out of the app back to the home page and have to start all over again. Ended up using my laptop and using the website to book. When it was time to check in, I attempted to do so with the app. I double-checked and triple-checked the info was entered correctly and every try it came back with “booking not found”. Once again, I had to go through the website to successfully check-in. The problem with that was there was no indication of how to download the boarding passes. I took a screenshot but I’m assuming we’ll still have to go to the counter to get a paper boarding pass. If I could give this app a zero I would.
The people on the plane and at the gates are very nice, but the app is terrible and how they run the business is terrible. They keep updating the app and it never gets any better. Always difficult to use and pretty much the worst travel that I’ve ever used. They show one base price but when you try and book it bounces around and the prices almost always goes up. I can’t imagine that the company doesn’t have enough money to get a decent app created area. course you could never talk to anybody, so you’re just kind of screwed if you try and book something and it doesn’t go right. Another good thing is when they change your schedule they give you an opportunity to accept or change it. If you’re lucky enough to book both segments of the round trip at a reasonable price then you can get a really good price. I think if they could fix the app, it would make a world of difference.
Cebu Pacific Cebu Pacific is the largest airline in the Philippines, offering low fares all year round to over 60 destinations in Asia, Australia and...