Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chintan Kavathiya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t waste your money. Most questions on this app are poorly worded to the point they dont make sense. Also there are numerous questions that do not even contain the correct answer. Ive reached out a few times and the best Ive got is essentially “we will get to it”. Not only is this just lazy but it can also negatively affect those of us who are trying to learn and pass our test. Now I’m trying to unsubscribe and cant even do that through the app. Incredibly frustrating.
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