Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank and Trust Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself works fine once I’m logged into it. The problem is that every time I go to log in, I have to put in my log in information and password even though I have selected the option to not do that but use my fingerprint. I don’t have any issues with any other app in this regard. If this can be fixed I will not have any other complaints. You cannot make deposits by taking a picture of the check like you can with some other banks but this is not a deal breaker for me.
I love this bank. And I like the app, it has worked well for me. Just needs mobile deposit functionality and I will give it 5 stars. For a bank with as few locations as it has mobile check deposit is badly needed.
Great app. Don’t get me wrong. I love this bank. The only thing that gets me is their update times. Why not set it automatically for early hours of the morning. Say 2am. Instead. I will go in a store and my card get declined because of updates to the server. Even if you have the money for the purchase. Declined. How embarrassing is that. So please, please pick better hours for updates.
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