Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEPARTEMENT DE L AUDE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The epitome of “this app should have been a website.” We saw this app advertised at every site we visited in “Cathar Country” in the Southwest of France. Gave it a download, and was let down. 300+ Mb gets you some PDFs with some history on the region. The map function is barely functional. There is as far as I can tell, no audio functionality, and I can’t get any content at all to load in the “Exceptional Sights” tab.
Cathar Country, the guide supports you all throughout your stay in Aude and immerses you in the heart of Cathar Country. Thanks to the interactive ma...