Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Innovative Mobile Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Group and individual names to keep track of progress.
This app has a lot of flexibility so it takes awhile to learn. It can be customized for items, text, and type of category work (matching, odd one out, related items, etc). I think it will be useful for all ages. (I’m an SLP.)
I love this app! It has bright pictures and an engaging voice. There are multiple activities and many chances to get the right answer. I highly recommend this app!
"I love all of the categorizing activities in this app. It's a great app to use together with the students that are struggling and great for independ...